Business-To-Business Internet Marketing: Seven Proven...

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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing

Barry Silverstein

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Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics.

Κατηγορίες:

Business & Economics - Sales & Marketing

Έτος:

2001

Έκδοση:

Εκδότης:

Maximum Press (FL)

Γλώσσα:

english

Σελίδες:

434

ISBN 10: